Call-to-Action

Use a call-to-action to prompt a user to take a specific action to access a service or program. This design component combines one or two descriptive sentences with a blue button linked to transactional content, such as an application, a form or a survey.

Criteria

Only one call-to-action per page.
The call-to-action must be the primary action on a page.
It should always be located at the top of the page below the H1.
If both the highlight and call-to-action are used on the same page, the call-to-action must appear above the highlight.
Do not use a call-to-action on menu pages, unless the action applies to all content within that section.
Avoid banner images on standard pages with call-to-actions.
Do not include any hyperlinks in the description. The only hyperlink is within the button.
Do not use to link to informational content. Can only be used to link to transactional content, such as a form, application or survey.
No headings, bullets, images/logos, bolding or italics.
Must not be used inside accordions or tabs.
Description must not be no more than 300 characters in length, including spaces.
Description must be written in sentence case.
Button text must be three words maximum, be actionable, and written in title case, for example: Adopt a Pet, Complete a Survey or Submit an Application.