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  • Can be used for a secondary action, where a primary Call-to-Action already exists.

  • Can be used when the action is secondary to other information.

  • More than one action button can be used where there are multiple primary actions.

  • Can appear anywhere on the page.

  • Button text must be concise, actionable, and written in title case; for example: Adopt a Pet, Complete a Survey or Submit an Application.