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The Call-to-Action button must be the primary action item on a page.
Should always be located at the top of the page.
If both the Highlight and Call-to-Action are used on the same page, the Call-to-Action should be placed above the Highlight.
Only one Call-to-Action per page for the primary action.
Do not use a Call-to-Action on menu pages, unless the action applies to all content within that section.
Avoid banner images on standard pages with Call-to-Action features.
Do not include any hyperlinks in the Call-to-Action description. Only one hyperlink/action should be included which the user follows when clicking the blue button.
Must only link to transactional content (for example, an online form or survey, downloadable application or account login). Cannot link to informational content.
No headings, bullet points, images/logos, bolding, italics or additional colours within a Call-to-Action.
Must not be used inside accordions or tabs.
Description should be no more than 300 characters in length, including spaces. Must be written in sentence case.
Button text must be concise, actionable, and written in title case (for example: Adopt a Pet, Complete a Survey or Submit an Application).
When a Call-to-Action must appear on a page with an Alert and Highlight, the order is:
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