Toronto logo
The City of Toronto logo is the global identifier and appears in the top left of every page on toronto.ca.
There is one City of Toronto, and one voice. All City divisions are represented with the City of Toronto logo therefore there is no need to add additional division-specific designed identifiers, graphics or text recognition to highlight any single division’s work.
The website should not display additional division-specific identifiers or text recognition.
Do not include toronto logo in content area
Approved Secondary Graphic IdentifiersÂ
Use secondary graphic identifiers in content area as inline image.
They must be smaller than the toronto logo in top blue band in desktop - 225px max width in desktop and mobile.
Need approval to use a graphic identifier on banner.
A graphic identifier must be clearly readable if placed on background image.
Campaign Graphics
Campaign graphics are generally not used as page banners unless special permission is received from Digital Communications.
City-approved campaign graphics can be used as non-banner, inline images on a page.
All secondary graphic identifiers must be approved by Strategic Communications.