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City of Toronto Logo – One City, One Voice
The City of Toronto logo is the global identifier and appears in the top left of every page on toronto.ca.There is one City of Toronto, and one voice. All City divisions are represented with
Do not include the City of Toronto logo therefore there is no need to add additional division-specific designed identifiers, graphics or text recognition in the content area.
toronto.ca is division-neutral; divisional signatures, graphics or the use of division names are not used to highlight any single division’s work.The website should not display additional division-specific identifiers or text recognition.
Do not include toronto logo in content area
Approved Secondary Graphic Identifiers
All secondary graphic identifiers and program identifiers must be approved by Strategic Public & Employee Communications (SPEC).
Use secondary graphic identifiers and program identifiers in the content area as inline imageimages.
They Secondary graphics must be smaller than the toronto City of Toronto logo in the top blue band in desktop - : 225px max width in on desktop and mobile.
Need approval to use a graphic identifier on bannerThe use of secondary graphic identifiers on banners requires approval from the SPEC Digital Team.
A graphic identifier must be clearly readable if placed on background image.
Campaign Graphics
Campaign graphics are generally not used as page banners unless special permission is received from Digital Communications.
City-approved campaign graphics can be used as non-banner, inline images on a page.
All secondary graphic identifiers must be approved by Strategic Communications.