City of Toronto Logo & Secondary Graphic Identifiers

City of Toronto Logo – One City, One Voice

• The City of Toronto logo is the global identifier and appears in the top left of every page on toronto.ca

• Do not include the City of Toronto logo in the content area.

• toronto.ca is division-neutral; divisional signatures, graphics or the use of division names are not used to highlight any single division’s work.

Approved Secondary Graphic Identifiers 

• All secondary graphic identifiers and program identifiers must be approved by Strategic Public & Employee Communications (SPEC).

• Use secondary graphic identifiers and program identifiers in the content area as inline images.

• Secondary graphics must be smaller than the City of Toronto logo in the top blue band in desktop: 225px max width on desktop and mobile.

• The use of secondary graphic identifiers on banners requires approval from the SPEC Digital Team.

• A graphic identifier must be clearly readable if placed on background image.