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City of Toronto Logo – One City, One Voice

  • The City of Toronto logo is the global identifier and appears in the top left of every page on toronto.ca.There is one City of Toronto, and one voice. All City divisions are represented with

  • Do not include the City of Toronto logo , therefore, there is no need to add additional division-specific designed identifiers, graphics or text recognition in the content area.

  • toronto.ca is division-neutral; divisional signatures, graphics or the use of division names are not used to highlight any single division’s work.

  • The website should not display additional division-specific identifiers or text recognition.

  • Do not include City of Toronto logo in the content area.

Approved Secondary Graphic Identifiers 

  • All secondary graphic identifiers and program identifiers must be approved by Strategic Public & Employee Communications (SPEC).

  • Use secondary graphic identifiers and program identifiers in the content area as inline imageimages.

  • They Secondary graphics must be smaller than the City of Toronto logo in the top blue band in desktop - 225 px : 225px max width on desktop and mobile.

  • Divisions need approval to use a graphic identifier on bannersThe use of secondary graphic identifiers on banners requires approval from the SPEC Digital Team.

  • A graphic identifier must be clearly readable if placed on background image.

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