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  • Campaign graphics are generally not used as page banners unless approved by the SPEC Digital Team.

  • City-approved campaign graphics can be used as non-banner, inline images on a page.

  • All secondary graphic identifiers must be approved by by Strategic Public & Employee Communications (SPEC).

Image Alignment

  • For a standalone image in body content area on its own line that does not have any wrapped text, the image alignment should be left.

  • Images that are less can 500px width can have text wrapped on either the left or the right side.

Decorative vs. Non-Decorative Images

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Alt text is used to describe images to visitors who are unable to see them such as blind, low-vision, and users with cognitive disabilities who are otherwise unable to visually identify an image. It provides a semantic meaning and description to images. Always add meaningful alt text to charts, maps, graphs and images.

Image Alignment

  • For a standalone image in body content area on its own line that does not have any wrapped text, the image alignment should be left.

  • Images that are less can 500px width can have text wrapped on either the left or the right side.

Copyright rules apply to all web content, including photographs, videos, audio recordings, graphics and text. Only post content that the City owns or has permission to use.

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