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Authentic imagery such as City staff in action, Toronto neighbourhoods, City events, etc.
High resolution images.
City-owned photos; ensure copyright permissions and digital multimedia consent forms are secured.
Images of people that reflect Toronto’s diversity.
Avoid Using
Images without a defined subject
Cliché or overly posed stock images
Amateur photography
Montage images
Multiple images as a grid
Monochromatically coloured photographs except historical black and white photography
Low resolution images or images that are stretched larger than their original size
Avoid overlaying or embedding text on images for accessibility reasons. If unavoidable (such as marketing campaign images), ensure that there is high contrast between the text and the underlying image. Also use alternative text that adequately describes the image.
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